Why is mineral makeup so popular? How do you choose what to use and how to you apply it? BOYT spoke with Pauline Youngblood, founder and president of Youngblood Mineral Cosmetics to get some answers for our readers. As a licensed Medical Aesthician for Beverly Hills dermatology offices, Pauline saw firsthand severely traumatized skin from harsh laser treatments, acne, rosacea and cosmetic surgeries. She was not satisfied with the cosmetic options available to patients. With the help of doctors and chemists, Pauline formulated her first mineral foundation and founded Youngblood Mineral Cosmetics in 1996.