Achieve Success, Health and Happiness with This Self-Help Technique

Emotion Freedom TechniquesBrad is known internationally for his creative and often humorous use of EFT. He coaches groups and individuals in achieving greater success, health and happiness in their lives, combining energy psychology and various schools of thought in the area of personal growth and achievement. He is the author of The Wizard’s Wish, a book that teaches children how to use EFT.

BOYT: What is EFT and what is it used for? Can anybody benefit from EFT?

Brad Yates: EFT, or Emotional Freedom Techniques, is a mind-body tool used to clear disturbances in the body’s energy system, which may be experienced as uncomfortable emotions and or physical pain.  It is based on acupuncture.  As we all have the same energy system, EFT can benefit anyone.  However, for a number of reasons, some may be more ready to experience and acknowledge shifts than others.

BOYT: What are the underlying principles of EFT? Why do you think it works?

Brad Yates: There are a number of theories as to how and why EFT works.  The basic principle is that there is a flow of energy running along different pathways called meridians along our bodies.  When the energy flows smoothly we experience health and well-being, which is our natural state.  When the energy doesn’t flow smoothly we experience distress and disease.  Stimulating key points along the meridians by tapping (as opposed to using needles as in acupuncture) clears the blockages.  There are also therapeutic benefits to the wording used during EFT, using principles from such fields as NLP (Neuro-Linguistic Programming), hypnosis and Cognitive Behavioral Therapy.  

BOYT: When tapping, do you tap certain areas of the body depending on the issue you want to address, or do you always tap the same areas no matter what the issue?

Brad Yates: The different meridians correspond to different organs of the body, and certain organs are associated with different emotions.  So, yes, you could tap a specific point for a specific troubling feeling.  However, it takes no more time to tap all the points; it can’t hurt anything, and can add more value to the process.  Issues tend to be interrelated, and since it is so simple to tap the different points, it makes sense to cover as many bases as possible. 

BOYT: Can you give us an overview of the history of EFT?

Brad Yates: In 1980, Dr. Roger Callahan was working with a patient, Mary, for an intense water phobia. She suffered from frequent headaches and terrifying nightmares, both of which were related to her fear of water. To seek help, she had been going from therapist to therapist for years, with no material improvement. Dr. Callahan tried to help her by conventional means for a year and a half. He didn't make much headway either.  
Then one day he stepped outside the normal "boundaries" of psychotherapy. Out of curiosity, he had been studying the body's energy system and decided to tap with his fingertips under her eyes (an end point of the stomach meridian). This was prompted by her complaint of some stomach discomfort.
To his astonishment, she announced immediately that her phobia was gone and she raced down to a nearby swimming pool and began throwing water in her face. No fear. No headaches. It all went away, including the nightmares. And it has never returned. She is totally free of her water phobia. This incident led to what is called the Discovery Statement:
"The cause of all negative emotions is a disruption in the body's energy system."
Dr. Callahan has since refined and expanded his findings to a series of related routines. They encompass nearly every area of emotional improvement imaginable, from phobias to panic disorders to sports performance. And, along the way, he has also applied these techniques to physical problems and addictive cravings with notable success.
EFT is based on all these procedures, and was developed by one of Dr. Callahan’s first students of this new process, Gary Craig.  A Stanford-trained engineer, Mr. Craig reduced years of diligent research and endless trial and error to the one practical procedure he name Emotional Freedom Techniques.

BOYT: You use an analogy you call The Piano Principle. Can you please explain it for our readers?

Brad Yates: Imagine walking into someone's home, and finding the living room dominated by a beautiful grand piano. You ask your hosts for a recital, to which they reply that they don't play. As you run your hand over the sleek exterior of this magnificent instrument, you think to yourself, "What a shame…"

I think human beings are like grand pianos—incredible creations capable of producing wonderful music. But too often that potential goes untapped, because we get stopped by limiting beliefs about ourselves and of what we are capable.  EFT is an amazing tool for removing the fears that stop us, so that we have greater freedom to share the gifts with which we are all born.

BOYT: How did you come to start practicing and teaching EFT? One reviewer calls you the EFT Wizard—why do you think you’re so successful with it?

Brad Yates: I started out as an actor, but when my wife was pregnant with our first child, I learned hypnosis as a back-up career.  By the time our second child was born, I was more interested in pursuing my hypnotherapy career.

I was introduced to EFT by a fellow hypnotherapist, who got me on an e-mail list of other hypnotherapists.  There was a discussion of an Energy Psychology Conference that was about to take place, and I signed up for that, and the full-day training with EFT founder Gary Craig that took place the day before the conference.  As the day went on and I saw what was possible, I became hooked.  After that, EFT took over as my primary tool in my practice.

I think what works for me with EFT is a combination of my past careers—the language of hypnosis as well as other personal development tools I’ve learned along the way, and the creativity and performance techniques from my background as an artist.  I’m comfortable improvising and allowing different ideas to come through me, and it is part of my nature to do so in a way that can be entertaining as well as effective.

BOYT: On your website you have individual instructional videos to address all kinds of issues and situations. Can EFT help with any problem a person might have?

Brad Yates: One of the tenets of EFT is “Try it on everything!”  Since everything is energy, it makes sense that creating a shift at the energetic level can benefit us in any situation that is somehow less than optimal.

BOYT: Are there cases you’ve come across where a person just can’t seem to benefit from EFT?

Brad Yates: I believe EFT always works, but some issues are more stubborn than others and require more persistence.  When the results are not tangible enough in a short enough period of time, it is easy to get discouraged and stop before the shift happens.  And depending on where a person is at, they may not be ready for change, or they may find that another healing modality feels more effective for them.

BOYT: You’ve written a book for kids, The Wizard’s Wish. What inspired you to write this book? Do you approach kids differently than adults when you’re teaching about EFT?

Brad Yates: Most of the issues that hold us back start in childhood, so I figured if I could teach EFT to kids, I could help prevent a lot of unnecessary pain and limitation—as well as create an opening for the world to benefit from more people’s gifts that might have otherwise been hidden due to fear.  And I wanted to find a fun way to do it.  We always enjoyed reading stories to our kids, so I wanted to create a story that would be fun for children and their parents, rather than a self-help book that folks “should” read.  I’m very gratified by all the comments suggesting I’ve succeeded at this.

The basics of EFT are the same for kids as for adults—we tap the same points.  The difference would be in the language, making sure we are communicating at the child’s level.  And I could say that I try to make it more playful…but I like to think I do this even for adults.  As they say, “a spoonful of sugar helps the medicine go down.”

Brad Yates

About Brad Yates

Brad likes to think of himself as an Evolution Catalyst. He is known internationally for his creative and often humorous use of Emotional Freedom Techniques (EFT). Brad is the author of the best-selling children's book "The Wizard's Wish," the co-author of the best-seller "Freedom at Your Fingertips," and a featured expert in the film “The Tapping Solution,” He has also been a presenter at a number of events, including Jack Canfield'sBreakthrough to Success, has done teleseminars with “The Secret” stars Bob Doyle and Dr. Joe Vitale, and has been heard internationally on a number of internet radio talk shows.

To find out more, and to see Brad’s tapping videos, please visit: www.bradyates.net

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